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Tuesday, November 26, 2013

Ninekay Stitches - Nkemdilim Adeniran-Adedokun #inthespiritofenterprise

So we met Madam Tootsy, now let's meet Ninekay sticthes.

Are you preggies, listen up.....


Tell us about yourself

I am Nkemdilim Adeniran-Adedokun. I am by the grace of God the Founder and Creative Director of Ninekay Stitches, a Lagos based fashion designing concern with a lot of emphasis on the need of pregnant mothers and their newborns. Before I started this business in 2010, I was in the banking industry for six years during which I worked towards setting up a structure for what is my dream. I resigned in 2010 and went straight into this business. 

I gained a degree in Mathematics Education from the Delta State University Abraka and a Masters in Educational Psychology from the University of Lagos, Akoka. I have also done a few courses in Fashion Designing, Fashion Management and Entreprenurship home and abroad. I am an Alumnus of the Enterprise Development Centre of the Pan African University and a Goldman Sachs Scholar. I am currently on a one year Fellowship with Vital Voices VVGrow program to support my goals as an entrepreneur and leader of a small and growing business.I am married and God has blessed us with children

Tell us about your business

At Ninekay Stitches, We specialise in the design and manufacture of maternity clothing as well as the complementary accessories such as pre-packed hospital bags and nursing covers for expecting and nursing mothers respectively. We produce custom fitted maternity wear for special occasions (made to order) and ready to wear clothing( office and casual maternity clothing ) .

Our pre-packed hospital bags have been carefully packed for mom and baby, containing basically all the items an expectant mom would need for delivery. All packed in a bag suitable for travel even after delivery. We have our made in Nigeria nursing cover,suitable for our weather. I am an advocate of exclusive breast feeding and with our nursing cover you have no excuse. Lol. Our products are readily available and can be delivered to your door step.We also offer other services such as maternity photography, personal shopper and other tailored services our clients might need.It's our ultimate goal to make our target customers stylish ,comfortable and free of stress before and after delivery.

How did you get into this line of business

It was the choice I made out of a couple of other things that I thought I would like to be as a child. I always knew that I would be working for myself at some point and so when I started getting the exhaustion vibes from Banking, I began to consider which of those things I would love to do. 

One of the things I thought about growing up was Wedding Planning and then Fashion. At the end of the day, I chose fashion designing. I thought of the need to do something really different and then the experience that I had getting affordable and comfortable clothing during pregnancy inspired me into starting a maternity line, which we have continued to grow since 2010

What inspired you

I pray to and trust God a lot to give me directions about what to do and so I would say that this relationship with God led me into the actualization of this particular dream that I am living. I also noticed that each time I was pregnant as a bank staff, I needed to rely on clothes that came from outside the shores of Nigeria to feel comfortable, I felt this was totally unacceptable and thought that, God helping us, we could make a difference. It is the same reason why we have introduced the accessories, just to make life easier for professional ladies who do not have all the time to go shopping by themselves.

What are the main challenges you face and how have you overcome them

I will share one or two of those with you. A major challenge is that fact that the business environment in Nigeria is so unfriendly. Apart from the demands of setting up your business, you have to deal with so many other issues that should be the responsibility of government. For instance, you need electricity, you need water and all that. Running after these on your own increases your overheads.

Funding is also one major challenge that one has faced. There are no long term financing options with reasonable interests in this country so you have to sort it out yourself. Another challenge is the quality of workmanship. Many of our tailors do not just have the right work ethic and so we struggle with that. However time is teaching us deal with that and God’s wisdom and favour is helping out on the two other fronts.

How will you summarise your journey so far

It has been a learning curve in which God has really been there for us. We see the future as very bright and promising.

Given another chance, will you do this again

I most definitely will do this again. We are here to fulfil a purpose and I am very happy with the way that God has continued to deal with us and help us, it is a venture in which I have found a lot of joy and satisfaction and so there is even no debate.

You know what to do, contact;

8 Sura Mogaji Street,off coker road,Ilupeju,Lagos