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Tuesday, June 3, 2014

Asantee Soaps - Kehinde Abejoye #inthespiritofenterprise

You don't necessarily have to wait till you're done with school before starting a business, matter of fact I have met quite a few successful business people lately who started from their school days. Not many people have a clue immediately what they want to do with their lives, but while they're at it they start experimenting with those ideas that come, make their mistakes early, learn from them, adjust, perfect their art in whatever and easily look like overnight successes! There is no such thing (unless you are a thief!).

Today, we share a story of a student doing her thing.

Tell us about yourself

 My name is Kenny (Kehinde) Abejoye. A young lady, married (with a son), currently rounding up my degree in Business Administration from the University of Lagos.

Tell us about your business
Asantee Soaps basically sells different variants of the Asantee Range of Herbal Soaps. This business started over 5years ago when I was introduced to the soaps by my twin sister and she convinced me to consider selling the soaps after we had used a few. It has been quite challenging and rewarding all the way. We now have re-sellers and end-users who buy from us within and outside Nigeria

What is the idea behind the name Asantee Soaps?
We trade with the brand name of the Soaps - Asantee Soaps. But when I have to provide a registered name to do business with, I use my husband's - DESIGNED MODULES. so we can say Asantee is a subsidiary of DESIGNED MODULES.

How did you get into this line of business?
My Twin Sister introduced me to the Soaps.

What are the main challenges you face and how have you overcome them?
A) New Customers are skeptical about using the products initially. A tactic I employ is to give out free samples. Once they are used, most people are converted to repeat customers.

B) Nationwide Presence was also an issue, but right now we have distributors in different parts of Lagos as well as some major cities around Nigeria. This has helped us satisfy more clients. We have also employed the Internet, Social Media and recently Marketplace to reach the whole of Nigeria. West Africa and then the rest of Africa is the next target market once Nigeria is properly covered.

How will you summarize your journey so far?
Challenging and rewarding, with the promise of even better days ahead.

Where do you see Asantee Soaps in the future?
In the future, I hope to have these soaps produced (partly or totally) in Nigeria. At the moment they are imported.

Given another chance, will you do this again?

Abejoye Ademola PMP
+2348023276919, +2348098276919,
+2348063195376, +2348076043111