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Tuesday, August 18, 2015

The Bella Community August Meet Up

Based on a research and survey we carried out recently amongst creative entrepreneurs, intrapreneurs and aspiring entrepreneurs, we have come to the conclusion that to sustain an online community of African made products and services, an offline community will strongly enhance the growth of the online vision. Bellafricana (a company that promotes African made products and services) hereby presents “The Bella Community”.

The Bella online community is growing very healthily and in fact we are so excited and convinced that an offline community will richly benefit and add more value to our community members. We are a community of creative entrepreneurs, but we also want to connect with intrapreneurs and aspiring entrepreneurs.

When you are running a business, your business inspiration can come from almost anywhere. However, a few small business owners forget to use one of the most important tools readily available to them. One of the most important tools that you can use is community. In any city there will always be a community to connect with, and as an entrepreneur, you need this.

Calling all CREATIVE MINDS; artrepreneurs, handmade crafters, fashion designers, interior decorators/designer, bakers, shoe makers, musicians, poets, oh dear the list is endless and all other entrepreneurs and working professionals, wonder why I started listing (phew). You are a creative entrepreneur if you have a business how about that, hmm!

Wondering what benefits you get joining the Bella community? Here are 5 reasons;

1. Learn from other’s mistakes: Hearing what is going on with other people’s businesses enables you to really understand the real story of what is happening in their business. This may serve as a guideline on what to avoid in your business and the opportunity of being able to use their tricks for some great success tactics in your own business.

2. Exchange tips of business: For any entrepreneur, intrapreneur or aspiring entrepreneur, just starting out is so exciting, but this time of ideas and beginnings can also be confusing. Having other people that have had some experience be there to give you tips and secrets that you can use helps tremendously. You will be able to start off smoothly and keep growing strong during tough times.

3. Pass on knowledge: One of the biggest functions of the bella community of entrepreneurs is to pass on the knowledge that has been gathered from experienced professionals to the less experienced entrepreneurs. This is also a great place where you can find a mentor, and/or become a mentor for someone else. You meet a group of trusted entrepreneurs which grows to become a valuable business partnership and establish yourself with each other as a safe place to gather advice when you have a challenging decision to make.

4. Make valuable connections: Meet with like-minded creative minds. Networking is a skill that is essential in business and in your personal life. If you don’t know how to do this naturally, learn about it. Making these connections within the bella community is the greatest reason the community is here.

5. Learn new business skills: You get to learn new business skills together with real-life entrepreneurs and professionals.

Let’s make this official, join us at our first meetup on the 20th of August. This will be a monthly meetup. Every 3rd Thursday of the month from 5pm- 8pm.

Get ready to swap ideas, business cards, resources, shortcuts, strategies, traditional/digital marketing tools & tactics, put your business online, meet other key professionals and get valuable introductions to various thought leaders.

This is a real community, coming to you soon, so get ready and tell somebody…

There’s a limit of 40 seats, and they’re sure to be snatched up quickly, so register today and share this link.


August Theme (Let’s Discuss): “Creating an outstanding brand in a competitive market”

Guest Speaker: Mr Lanre Adisa, CEO Noah’s Ark (A Creative & Brand Expert)

BIOGRAPHY: Lanre started his career as a Trainee Copywriter at MC&A: Saatchi & Saatchi in 1990. He left as a Copy Group Head in 1994 and later joined Rosabel (Leo Burnett) Advertising as a Copy Manager in 1995.

He moved to Franchise Communications as a Senior Copy Manager in 1996 and joined Insight-Grey as a Senior Copywriter in 1997 and was later made a Joint Deputy Creative Director in charge of the Creative Department in 1999.

He left Insight-Grey as an Associate Creative Director in 2003 when he joined TBWA/Concept as a Creative Director and was appointed to the Board of TBWA/Concept as an Executive Creative Director in 2005.

Under him, TBWA/Concept was adjudged the most creative agency in the country dominating the local award scene. He left TBWA/Concept to start Noah’s Ark in 2008. Within its first five years of existence, Noah’s Ark has scored a few first for Nigeria.

In 2012, Noah’s Ark became the first agency in West Africa to have its work published in Lurzer’s Archive. Noah’s Ark also became the first Nigerian agency to be recognized at Cannes Festival winning two national diplomas in craft for two of its entries.

Noah’s Ark ended the year 2013 as the second most awarded agency at the local LAIF Awards
Lanre has vast experience working on brands like Indomie Noodles, Malta Guinness, Samsung, Peak Milk, First Bank, FUMB (now Fidelity Bank), MTN, Econet, Virgin Atlantic, Virgin Nigeria, UAC among many others.

He’s the first Nigerian Creative Director to attend Cannes Advertising Festival as a delegate in 2004. He served as a member of the Management Board of the Lagos Advertising & Ideas Festival (LAIF) from 2006 to 2012. He currently serves as an Adviser to the LAIF Board. He’s the President of the newly formed Creative Directors Circle (CDC)

Noah’s Ark is now evolving into a group of marketing communications service providers with the launch of Integrated Indigo and Underdog Productions in 2013. While the former provides PR, Events Management and Experiential Marketing services, the latter is focused on Audio-Visual Productions and Content Creation.

Beyond advertising, Lanre and his wife ventured into the Quick Service Restaurant sector in 2014 with the launch of Roots Foods Limited. The flagship restaurant of the company, Labule, opened its doors to the public on May 29, 2014.

ENTRY FEE: ₦3500 (Comes with a free meal and drink)

Venue: Labule Restaurant, 42A Ogudu Road, Lagos.

Call Bukky or Blessing on 08086363970 to become a member of the Bella Community and to Register!

This is a real message, so get real and tell somebody